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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Tracy Tannenbaum Is Taking the Surprise Fees Out of the American Dream
Executive · Operator · Advisor

Tracy Tannenbaum Is Taking the Surprise Fees Out of the American Dream

The Meritage Homes CMO built her career by walking into unfamiliar industries, studying what frustrates customers, and clearing the clutter. Her latest brief is simple to say and difficult to deliver: make buying a new home feel less like decoding a fee schedule.

marketing-executive · chief-marketing-officerRead →
Legend
Ron Nelson Is Turning Homebuilder Marketing Into a Measurable Craft
Executive · Operator · Creator

Ron Nelson Is Turning Homebuilder Marketing Into a Measurable Craft

After three decades in New York advertising, Ron Nelson moved inside the business he knew best. At K. Hovnanian, his brief is deceptively simple: make a regional, high-stakes purchase feel coherent, personal and measurable.

ron-nelson · k-hovnanian-homesRead →