digital-gifting
(5)
Jifiti Built the Lending Button You’re Not Supposed to Notice
The 2011 gift-card startup grew into the quiet machinery behind bank-branded loans at checkout. Its wager is that the next phase of embedded finance belongs to regulated lenders - and to software customers barely notice.
Resal
Resal is a Saudi digital gifting, rewards, and loyalty platform based in Jeddah. Founded in 2016, it connects merchants, businesses, and individuals through a single ecosystem that issues and manages digital gift cards, prepaid cards, loyalty points, and vouchers. Originally launched as a flower-and-gift delivery app, Resal pivoted in 2021 into a full B2B rewards and loyalty infrastructure company, and now serves more than 1.5 million users and over 1,000 organizations, working with 400+ retailers such as Jarir, Amazon, Noon, and Landmark Group across Saudi Arabia, the UAE, Bahrain, and Kuwait.
Snappy
Snappy is a New York-based corporate gifting platform that flips the traditional gift on its head: instead of shipping one preselected item, a sender picks a budget and a curated collection, and the recipient chooses the gift they actually want. Founded in 2015 by Hani Goldstein and Dvir Cohen, Snappy started in personal gifting before pivoting to enterprise, and now powers employee recognition, customer loyalty, and sales incentives for thousands of companies. Its recipient-choice model, digital 'unwrapping' experience, thank-you loop, and deep HRIS integrations have made it a favorite of HR and people teams, with more than 6 million gifts delivered across 170+ countries.
FavorDrop
FavorDrop is a Buffalo, New York software company that turns customer appreciation into a measurable marketing channel. Businesses send time-bound digital gifts - loaded onto a FavorDrop Discover Network prepaid card that works anywhere Discover is accepted - to customers by text or email, then track when each gift is opened and redeemed. Founded by father-and-son team Tim and Jack Sardinia in 2021, the platform started as a way to remotely buy a friend a drink and grew into a customer-engagement and rewards tool used by car dealerships, insurers, home-services firms, restaurants and staffing agencies. A patented 'bounce back' feature returns any unredeemed gift to the sender at expiration, so unclaimed budget is reused rather than lost.
Jack Sardinia
Jack Sardinia is the co-founder and CEO of FavorDrop, a Buffalo-based platform for sending time-bound digital gifts and promotions. He launched it in 2021 with his father, longtime Buffalo restaurateur Tim Sardinia, around a simple idea: buy a friend a drink at their favorite bar even when you cannot be there. What began as a consumer app for sending restaurant gift cards grew into a B2B customer-engagement tool used by car dealerships, marketing agencies, and home-services companies, with more than a million FavorDrops sent and a patent on the 'bounce back' that returns unredeemed gifts to the sender.