digital-endpoints
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James Blaha Turned a VR Prototype Into a Decade-Long Company
A programmer entered eye care with a prototype, listened when clinicians dismantled his assumptions, and stayed long enough to turn an unusual VR experiment into research infrastructure.
Vivid Vision
Vivid Vision is a San Francisco medical technology company that turns virtual reality headsets into tools for vision care. Founded in 2014 by programmer James Blaha, who built the first prototype to treat his own lazy eye, the company started with VR games for amblyopia and strabismus and now runs two lines: a clinical and at-home vision therapy suite used in clinics across 50+ countries, and Vivid Vision Perimetry (VVP), a VR-based visual field test being adopted as a digital endpoint in pharmaceutical clinical trials for glaucoma, AMD, and geographic atrophy.