digital-coaching
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Runna sold the training plan. Strava bought the coach.
Two friends started with personalized running PDFs. Their subscription app now sits inside Strava, with a bigger test ahead: making the plan fit the runner when life refuses to cooperate.
The $14 Billion Workout: How ABC Fitness Became the Gym Industry’s Invisible Operating System
It started with one Arkansas gym owner chasing unpaid dues. Four decades, several acquisitions and $14 billion in annual payment volume later, ABC Fitness is trying to make the gym’s front desk disappear into software - without taking the human part of fitness with it.
Pinnacle - AI Coaching
Pinnacle is a New York-based HR-tech startup building scalable AI coaching that lives inside the tools employees already use. Its AI coach, Pascal, embeds in Slack, Microsoft Teams, and video meetings to give managers and employees personalized, real-time guidance drawn from their actual work context - performance reviews, 360 feedback, company competency frameworks, and day-to-day communication patterns. Founded by former accelerator CEO and executive coach Alexei Dunaway, Pinnacle raised a $2.5M seed round in March 2025 to bring executive-grade coaching to every employee, not just the C-suite.