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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

digital-billboards

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Legend
Edward Lastes Built a Billboard Company by Leaving the Local Operator in the Picture
Executive · Operator · Founder

Edward Lastes Built a Billboard Company by Leaving the Local Operator in the Picture

The Fusion Media Group CEO spent years joining capital to local billboard know-how. His record suggests a durable operating idea: grow the platform without erasing the people who built it.

edward-lastes · fusion-media-groupRead →
Company
The Billboard Learned to Count: Clear Channel's Bet on Measurable Attention
Media · Enterprise

The Billboard Learned to Count: Clear Channel's Bet on Measurable Attention

Clear Channel Outdoor still rents rectangles beside roads and inside airports. But the more revealing business is the machinery behind them - audience data, automated buying and proof that a physical ad did something.

out-of-home-advertising · digital-billboardsRead →