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Brigid Stevens Knows What an Old Brand Must Keep - and What It Must Risk
After helping flowers feel direct, denim feel current and purpose feel practical, the veteran marketer has taken on a new lens at DIFF Eyewear. Her career offers a useful lesson in how brands change without misplacing themselves.
Timothy Mack
Timothy Mack is an award-winning marketing and brand-transformation executive with more than 30 years in retail and consumer brands. He currently serves as Chief Marketing Officer of Bob's Watches, the leading online marketplace for pre-owned Rolex and luxury watches. His track record spans direct-to-consumer growth at Nixon, brand and eCommerce leadership at Lucky Brand, and CMO roles at Bonobos, 4ocean and DIFF Eyewear, where he became known for a data-driven approach to marketing and for mentoring the teams he led.