detroit-design
(2)Legend
Company
Founder · Executive · Designer
Kyle Hoff Built Floyd From One Leg - Then Designed It to Stay
An architect, a Craigslist apartment and a refusal to buy one more disposable table produced a $256,000 Kickstarter. A decade and an acquisition later, Hoff is still asking the same useful question: will this piece survive the next move?
kyle-hoff · floyd-homeRead →
Consumer · Ecommerce
Floyd Sold You Half a Table - Then Built a Furniture Company for People Who Move
A $500 blue prototype became a $256,000 Kickstarter, then a venture-backed test of whether furniture can survive both your next apartment and the economics of shipping heavy things. Floyd's useful lesson is not minimalism. It is how to turn one stubborn design rule into a product system.
modular-furniture · direct-to-consumerRead →