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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

destination-branding

(3)
AllCompaniesPeopleStoriesProducts
Company
The Agency That Learned to Sell the Place Nobody Thought to Look
Media · Enterprise

The Agency That Learned to Sell the Place Nobody Thought to Look

From a city few national clients would think to search, Carrie and Curtis Zimmerman built an integrated agency around an oddly durable skill: changing what people believe about a place, then watching what they book.

advertising-agency · integrated-marketingRead →
Company
The Agency That Learned to Sell a Place Without Turning It Into a Slogan
Enterprise · Media

The Agency That Learned to Sell a Place Without Turning It Into a Slogan

PPR Strategies found a narrow, useful territory between the ad agency and the planning consultant: helping communities decide what is true about themselves, then making sure somebody notices.

economic-development-consulting · place-marketingRead →
Company
The 280 People Who Sell 75 Million Vacations a Year
Media · Marketplace · Consumer

The 280 People Who Sell 75 Million Vacations a Year

It owns no hotels, no theme parks, no roller coasters. Yet Visit Orlando's small team turns Orange County's hotel tax into a $94.5 billion visitor economy - and 468,000 jobs.

visit-orlando · destination-marketingRead →