Belinda Tan

Belinda Tan is a physician-scientist turned serial founder who builds the missing evidence layer for wellness. An MIT-trained, UCLA MD/PhD dermatopathologist, she co-founded Science 37 to pioneer decentralized, telemedicine-enabled clinical trials, then launched People Science, a Los Angeles public-benefit company she co-leads with her husband Noah Craft. Her mission: bring the rigor of the randomized trial to the things people already use - probiotics, traditional Chinese medicine, food-as-medicine, psychedelics - so wellness can be backed by data instead of marketing.