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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

dentsu

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Company
The Agency That Treats Fandom Like a Moving Target
Media · Enterprise

The Agency That Treats Fandom Like a Moving Target

MKTG built a business around a simple problem: fans refuse to sit still. Its answer combines research, rights strategy, creative work and the stubbornly physical craft of making an experience happen on time.

sports-marketing · experiential-marketingRead →
Company
dentsu
Media · Enterprise · Ai

dentsu

Dentsu began by selling newspaper ads to fund a news service. Today, the 125-year-old Japanese group is trying to make creative, media, data and AI behave like one machine - without sanding away the human judgment clients still pay for.

dentsu · advertising-agencyRead →