The People Closest to Your Customers, Furthest From Your Investment

A Go2 Newsroom story on the 'frontline investment gap': the support and operations workers who have the most contact with customers routinely receive the least development, visibility, and decision support. Drawing on Go2's public purpose and product messaging, the piece lays out Go2's stated operating thesis — that giving frontline teams better tools and more agency produces better outcomes for both workers and the companies that employ them.