
He taught himself to code from a 600-page manual, built Flatfile out of frustration, and now asks what engineers should do when agents can carry the work from specification to shipped code.
Sath Nelakonda is the CEO and CTO of Cinarra Systems, a SoftBank company that turns mobile network signals into privacy-safe advertising and venue analytics. A co-founder of the company since 2013, he came out of the deep plumbing of the internet - IP/MPLS routing at TiMetra, then Alcatel-Lucent, then Juniper - and now runs an ad-tech outfit built on telco-grade data.