data-onboarding
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Cinarra Systems, A Softbank Company
Cinarra Systems is a location intelligence and measurement company that turns carrier-grade mobile network data into privacy-safe marketing insight. Founded in 2012 and now a wholly owned SoftBank subsidiary, Cinarra works with mobile network operators to power audience segmentation, store-visit attribution and cookieless targeting - processing billions of daily location signals inside the carrier's own data center so no personally identifiable information ever leaves. Its platforms (RealSight, VitalSight, RealPeople, VenueVitalics) link online ad exposure to real-world venue visits for advertisers and turn telco data into a new monetization channel for operators.
Obvious
Obvious is a San Francisco AI company, formerly known as Flatfile, that builds an AI agent workspace under the tagline "Less Chat. More Work." Instead of returning chat answers, the Obvious agent collaborates with users to produce finished artifacts - docs, slides, sheets, dashboards, apps, timelines and code - while transforming data, running deep research and building on-demand integrations. Founded in 2019 by David Boskovic and Eric Crane, the company built its reputation on Flatfile, a widely used data-onboarding product, then rebranded to Obvious in 2025 to launch a broader agentic platform. It has raised roughly $87M-$95M across Seed, Series A and a $50M Series B led by Tiger Global.
OneSchema
OneSchema is a San Francisco data-integration company that turns the messy, unglamorous problem of importing spreadsheets into a solved one. Its embeddable CSV importer lets software teams ship a polished, validated file-import experience in about a day instead of building and maintaining fragile parsing scripts for months. Around that core, OneSchema has grown into a broader platform - recurring file feeds and, more recently, AI agents that autonomously intake, clean, and reconcile legacy data - aiming to be the default layer for the 'long-tail' data that never quite fits an API.
LiveRamp
LiveRamp is a data collaboration platform that helps companies connect, control, and activate their first-party data across the marketing and advertising ecosystem without giving up control of it. Born from the simple idea of an 'on-ramp' that links offline customer records to online channels, LiveRamp now runs a privacy-centric identity graph (RampID) and a cloud-native data clean room used by brands, agencies, retail media networks, and publishers to match, measure, and monetize data securely.
Sath Nelakonda
Sath Nelakonda is the CEO and CTO of Cinarra Systems, a SoftBank company that turns mobile network signals into privacy-safe advertising and venue analytics. A co-founder of the company since 2013, he came out of the deep plumbing of the internet - IP/MPLS routing at TiMetra, then Alcatel-Lucent, then Juniper - and now runs an ad-tech outfit built on telco-grade data.