data-cleansing
(3)
HMA wants hotels to remember who already checked in
A hotel can collect thousands of guest records and still struggle to recognize a returning customer. HMAº Intelligent Marketing has built its business around closing that gap, from cleaner databases to a better welcome.
Getwizer
Getwizer is a New York and Haifa based consumer insights company that pairs an AI research engine, WizerOne, with in-house human research specialists it calls Wizers. Using a modular building-block approach, teams run concept tests, brand tracking, ad pre-tests and deep consumer profiling and get cleaned, analyzed insights in as little as five days. The pitch is a hybrid model: automation and machine learning handle the heavy lifting while experts shape the questions and interpret the answers, aiming for custom research that is faster and cheaper than a traditional agency.
Openprise
Openprise is a San Mateo-based enterprise SaaS company that builds a no-code RevOps Data Automation Cloud. Its platform handles the unglamorous plumbing behind revenue teams - cleansing, deduping, enriching, scoring, routing, and unifying B2B data across Salesforce, Marketo, HubSpot, Eloqua, Pardot and other GTM systems - so marketing, sales and ops teams can stop firefighting spreadsheets and start pulling levers.