data-clean-rooms
(2)
The 57-Year-Old Data Company Quietly Sitting Under Modern Marketing
Acxiom began with mailing lists and one computer in Arkansas. Today, its identity layer helps global brands decide when scattered signals belong to the same person - and how to act on that knowledge without losing control of the data.
Omnisient - Collaborative Consumer Intelligence
Omnisient is a privacy-preserving data collaboration company that lets banks, insurers, retailers and consumer brands analyze their first-party data together without ever sharing or exposing it. Using privacy enhancing technologies, US-patented Crypto-IDs and AI-powered data clean rooms, the platform matches mutual customers across datasets so lenders can score credit-invisible and thin-file consumers using alternative behavioral data - all while personal information never leaves the owner's environment. Founded in Cape Town and now expanding into the United States, the company protects hundreds of millions of consumer records for more than 100 enterprises.