Frec

Frec is a San Francisco fintech that brings direct indexing - a tax-optimization strategy long reserved for wealthy clients of private wealth managers - to everyday investors. Instead of buying an index fund, Frec customers own the underlying stocks of an index directly, which lets the platform automatically harvest tax losses, offset capital gains, and customize holdings, all for a 0.10% annual fee. Founded in 2021 by former Twitter and Instacart product leader Mo Al Adham and launched publicly in 2023, Frec also offers a portfolio line of credit, a high-yield treasury account, and tools to diversify concentrated stock positions.