cx-strategy
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85% of Your Customers Still Want a Human. Draw the Matrix.
The automate-everything camp and the automate-nothing camp are both wrong, and most teams have no framework for deciding. The fix isn't a philosophy — it's a matrix: volume against emotional stakes, frequency against how much context a resolution needs.
Folklore
Folklore is a Minneapolis-based digital experience company that unites strategy, content, design and development to build customer experiences and e-commerce platforms for brands. Founded in 2016 by a team of former agency creatives and technologists, the firm works across retail, CPG, sports, manufacturing, finance and healthcare, with clients including Scotty Cameron, Land O'Lakes, Polaris Adventures and Mall of America. It positions itself as a nimble, senior team with no silos - integrating disciplines end-to-end for Fortune 500-scale work.
Ania Rodriguez
Ania Rodriguez is the founder and CEO of JourneyTrack, a Miami-based customer journey management SaaS platform whose mission is to humanize the customer experience. An industrial engineer turned two-time founder, she spent more than two decades advising Fortune 500 companies on UX and CX through her first company, Key Lime Interactive, which she launched from a conference hallway three weeks after giving birth and being laid off. JourneyTrack, founded in 2021, raised $1.5M in seed funding and counts Google among its enterprise customers.
Matt Lombardi
Matt Lombardi is the Global Vice President of Customer Experience at ServiceNow, where he leads the company's CX strategy for one of enterprise software's fastest-growing platforms. With over 17 years in business management and 9+ years specializing in customer experience, he has built and scaled CX programs across Fortune 500 companies including ADP and SAP Concur. In 2025, he was named to the Forbes World's Most Influential CMOs list, recognized for his work connecting customer satisfaction metrics directly to retention and revenue growth.