
He learned rejection door to door in Argentina, built NFC experiments in a Utah garage, and moved to San Francisco to help local businesses become legible to machines. Now the Cheers co-founder is betting that a five-star review can be both a thank-you note and a data point.
The e-commerce software company spent years assembling an all-in-one retention suite. Now it is making a narrower wager: that authentic reviews, useful rewards and the data beneath them will matter even more when shoppers ask AI what to buy.