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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-first-marketing

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Karen Thomas-Smith Put the Customer Before the Campaign
Executive · Operator

Karen Thomas-Smith Put the Customer Before the Campaign

Long before customer-first became a slogan, Karen Thomas-Smith rebuilt a healthcare marketing team around a blunt question: what does the buyer actually need to understand? The answer changed the org chart, the content, and the numbers.

karen-thomas-smith · healthcare-marketingRead →
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Kelly Esten Keeps Toast Close to the Table
Executive · Operator

Kelly Esten Keeps Toast Close to the Table

A sales-floor education, a four-and-a-half-year detour through Europe, and years beside restaurant operators shaped an executive who treats marketing and operations as two views of the same customer.

kelly-esten · toastRead →