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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-data-infrastructure

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Company
The customer moved. Your data should, too.
Saas · Enterprise · Ai

The customer moved. Your data should, too.

Rokt mParticle connects customer history to the next click. A one-cent burger helps explain why that matters - and why collecting data was only the beginning.

customer-data-platform · first-party-dataRead →
Company
Snowplow Put the Black Box on the Curb - Then Taught Customer Data to Move in Real Time
Enterprise · Saas · Developer Tools

Snowplow Put the Black Box on the Curb - Then Taught Customer Data to Move in Real Time

Snowplow began with two consultants, one day of coding and a grudge against packaged analytics. Fourteen years later, its bet is that the next useful AI agent will need to know what a customer did five seconds ago - without surrendering the data to somebody else's dashboard.

behavioral-data · customer-data-infrastructureRead →