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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-context

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Company
Snowplow Put the Black Box on the Curb - Then Taught Customer Data to Move in Real Time
Enterprise · Saas · Developer Tools

Snowplow Put the Black Box on the Curb - Then Taught Customer Data to Move in Real Time

Snowplow began with two consultants, one day of coding and a grudge against packaged analytics. Fourteen years later, its bet is that the next useful AI agent will need to know what a customer did five seconds ago - without surrendering the data to somebody else's dashboard.

behavioral-data · customer-data-infrastructureRead →
Company
Faraday Spent 14 Years Mapping 240 Million Americans. Now It Wants to Be the Memory Your AI Agents Are Missing
Ai · Saas · Enterprise

Faraday Spent 14 Years Mapping 240 Million Americans. Now It Wants to Be the Memory Your AI Agents Are Missing

Most marketing AI can write a charming sentence but still has no idea who the customer is. Faraday sells the missing context - and a lead-routing experiment at American Standard shows what happens when the data is finally switched on.

customer-context · predictive-aiRead →