
After 25 years across analysis, enterprise software, sales, AI and customer engagement, the Pricefx CMO has arrived at a deceptively simple brief: make pricing intelligible, useful and impossible for the boardroom to ignore.

Across P&G, SCA and Essity, Alberto Cajiga built a career by treating brand strategy as an operating discipline - one that links customers, products, markets and the people asked to make change real.