customer-acquisition
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Evyatar Sagie Turned Search Discipline Into a Cybersecurity Growth Playbook
Before he marketed an AI-native security platform, Evyatar Sagie learned growth one query, campaign and conversion at a time. His career explains why Guardz speaks to MSPs in the language of useful outcomes rather than cyber theater.
John O'Reilly and the Quiet Mathematics of Growth
From Irishjobs.com to OppFi's public listing and NinjaTrader's $1.5 billion combination with Kraken, O'Reilly has kept returning to the same question: can growth be measured, diversified and made useful to the customer?
Anne Ghaltchi Keeps the Machines Honest - and the Marketing Human
ZeroBounce's CMO built her career on paid-search precision, creative pivots and one durable suspicion: automation is useful, but somebody still has to check the work.
The Marketing Operator Trying to Make Business-Building Feel Calmer
Zachary Rippstein spent two decades learning how intent becomes action. At ZenBusiness, he is applying that lesson to a harder conversion: turning an aspiring entrepreneur’s uncertainty into a workable next step.
Steve Rafferty Built a Company Around the Internet's Least Glamorous Question
For more than two decades, the ActiveProspect founder has turned consent, provenance, and lead quality into working software. His wager is disarmingly practical: better marketing begins by respecting the person at the other end of the form.
Meghann O'Hara Fraser Wants Marketing to Prove It Worked
From global brand rooms to packed Toronto arenas and now financial services, Meghann O'Hara Fraser has built a career around one stubborn question: did the idea actually change what people did?
Rachel Eaton Built a Marketing Machine, One Measured Lead at a Time
She started in a community information center and learned the business close to the customer. Two decades later, Rachel Eaton still treats marketing as an operating system - measured, repeatable and built to move buyers forward.
Dayna Hathaway
She started at Extra Space Storage buying Yellow Pages ads. Twenty-six years later she runs marketing for the biggest self-storage company in the country.
Chantal Rapport
Before Chantal Rapport marketed algorithms, she learned to read customers from a cable truck. That habit - get close, notice the friction, then build the model - followed her all the way to Upstart's C-suite.
Kim Miller
After building audiences for magazines, schools, software and robots, Kim Miller has arrived at ADT with a precise brief: turn a 150-year-old promise of protection into a modern customer experience.
Alex Song
He spent nine years reading markets for Goldman and Bill Ackman. Now he is handing small brands the data science that used to belong only to the giants.
Hannah Russin
Hannah Russin is Chief Marketing Officer at Troubadour Goods, the London-based maker of performance bags and leather accessories. A startup-veteran growth marketer, she co-founded the customer-acquisition consultancy DataScore, which Lyft acquired in 2017, where she went on to run growth programs. She later led marketing as CMO at Embark Veterinary and at the metabolic-health company Signos before crossing the Atlantic to take the marketing helm at Troubadour.
Jens Nicolaysen
Jens Nicolaysen is the co-founder and Chief Marketing Officer of Shinesty, the Boulder, Colorado apparel brand whose stated mission is to force the world to take itself less seriously. A 2010 marketing graduate of CU Boulder's Leeds School of Business, he spent his early career doing brand strategy and innovation consulting for large consumer companies before launching Shinesty in mid-2014 with fellow Leeds alum Chris White. The company began as a vintage-clothing resale operation with buyers scouring thrift shops in college and ski towns, pivoted to original designs in 2015, and grew into a direct-to-consumer underwear and loungewear business best known for its trademarked Ball Hammock pouch underwear, its holiday and theme-party outfits, and a joke-first marketing voice that Nicolaysen oversees across email, paid media, catalogues and video. Shinesty's story became a six-episode MTV2 series in 2017, the company was named an Inc. 5000 honoree in 2022, and it has raised roughly $8.2 million through a Series A.
Justin Kassan
Justin Kassan is the Chief Marketing Officer of Honeylove, the Los Angeles-based sculptwear and intimates brand founded by musician Betsie Larkin. He joined in 2025 after roughly a decade spent inside some of the most recognizable direct-to-consumer brands in America: he ran paid social acquisition at Dollar Shave Club, climbed from Director of Acquisition to VP of Growth at the watch brand MVMT, and served as Vice President of Media at Fabletics from 2023 to 2025. His specialty is the unglamorous engine room of modern retail - media buying, attribution, creative testing and the arithmetic of turning ad spend into repeat customers. He studied Environmental Science at UC Santa Barbara before ending up, improbably, in the business of compression panels and wireless bras.
Philip Auerbach
Philip Auerbach is the Chief Marketing Officer of Custom Ink, the Fairfax, Virginia custom apparel and promotional products company, a role he took up in May 2025. A Cornell-trained marketer with roughly 25 years of executive experience, he spent nearly 15 years at McKinsey & Company, where he became a partner in the Sales & Marketing practice and co-founded the firm's Loyalty service, before running commercial and digital operations at Caesars Entertainment, Lindblad Expeditions, Dunkin' Brands, ClearChoice, and Bumble. At Bumble he led global marketing and partnerships and helped scale the business profitably by more than 50%, contributing to over $900 million in annual revenue. At Custom Ink he owns brand strategy, performance marketing, and customer acquisition.
Ryan Heller
Ryan Heller is the Chief Marketing Officer of Fabletics, the membership-based activewear brand headquartered in El Segundo, California. He leads the company's creative, media and acquisition, CRM, brand partnerships and PR functions. A data-driven marketer with more than a decade inside the TechStyle Fashion Group family of brands, he rose from Vice President to Senior Vice President of Marketing and helped launch customer acquisition for Savage X Fenty before taking the top marketing seat at Fabletics in early 2021.
Ken McDonald
Ken McDonald is the CEO of Leonardo247, a Plano, Texas proptech company whose proactive operations and maintenance software runs across more than 2 million rental units. A Stanford MBA and Dartmouth math-and-economics grad, he has spent 25-plus years turning small online businesses into large ones - scaling LifePics from a few thousand users to 12 million, helping push TeamSnap past 15 million users as Chief Growth Officer, and running dozens of SaaS and payments products as Chief Product Officer at Togetherwork. He co-wrote 'How to Acquire Your First Million Customers' and now applies an operator-first view of AI to the unglamorous world of apartment maintenance.
JD Price
JD Price is the AVP of Customer Growth for Adobe Experience Cloud, based in South Jordan, Utah. A decade-plus Adobe veteran, he built his career climbing every rung of Adobe's sales ladder - from Account Development Manager to Enterprise Account Executive to his current leadership role overseeing customer growth strategy for Adobe's flagship enterprise marketing platform. Before Adobe, he worked in collateral management at Goldman Sachs and State Street, bringing a finance-world precision to the art of enterprise customer acquisition.