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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

culture

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Company
The Newsletter That Had to Learn Its Readers' Names
Media · Consumer · Ecommerce

The Newsletter That Had to Learn Its Readers' Names

InsideHook built a business by telling busy men where to go next. Fourteen years later, it decided the more useful question was who they wanted to hear it from.

insidehook · mens-lifestyleRead →
Company
Mass Appeal
Media · Consumer · Ecommerce

Mass Appeal

Mass Appeal is a New York-based media and content company that calls itself the elevated voice of hip-hop. Founded as a graffiti fanzine in 1996 and revived in 2013 by rapper Nas, CEO Peter Bittenbender and the late journalist-filmmaker Sacha Jenkins, it spans a record label, film and TV production, digital series, a creative agency and direct-to-consumer commerce. The company is best known for the Hip Hop 50 initiative marking the genre's 50th anniversary, Grammy- and award-winning documentaries, and a music catalog built around legacy artists and their new work.

hip-hop · media-companyRead →