cross-channel-advertising
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StackAdapt
StackAdapt spent a decade turning the demand-side platform into something closer to a marketing control room. Its bet is that the next advantage in advertising will come from connecting the channels marketers already use - and making the machinery easier to operate.
Simulmedia
Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.