The New York company treats every SKU like its own tiny business, then pairs machine-speed bidding with a human strategist. That hybrid model now steers more than $2 billion in annual retail ad spend.
StackAdapt spent a decade turning the demand-side platform into something closer to a marketing control room. Its bet is that the next advantage in advertising will come from connecting the channels marketers already use - and making the machinery easier to operate.
Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.