A video call can cross a border in seconds. An employment contract cannot. Remote built a business in the gap - and is now reaching from payroll into the rest of working life.
A first overseas hire can bring a whole country’s paperwork with them. PIO sells a way to handle the contracts, payroll and local obligations before expansion becomes an administrative occupation.
The small London recruiter built offices across Europe and the Americas before Substrate AI bought the business for $4.602 million. The useful lesson is not “add AI” - it is that software gets sharper when it inherits customers, recruiters and a stubbornly real workflow.