
He started with a stubborn e-commerce gap: shoppers wanted the product, but the parcel had no route home. A decade later, his company is turning foreign addresses, warehouses and lockers into regional infrastructure.

Ilan Bajarlia is the CEO and co-founder of nocnoc, a Montevideo-based cross-border e-commerce facilitator that connects more than 2,500 global brands and sellers from the U.S. and China with shoppers across Latin America's fragmented marketplaces. A former dLocal and AstroPay business developer, he built nocnoc from a $300,000 friends-and-family seed into a company that has raised roughly $22 million, led by PayPal Ventures, and operates the largest cross-border stores in the region across Brazil, Mexico, Colombia, Chile and Argentina.