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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

crm-optimization

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Company
Krafted Digital Put the Plumbing Before the Ads
Enterprise · Media · Ai

Krafted Digital Put the Plumbing Before the Ads

Most agencies sell attention. Krafted Digital sells the machinery behind it - the data, CRM, content and follow-up that keep a promising lead from disappearing between an ad and a sales call.

b2b-marketing · go-to-marketRead →
Company
Sercante Built a Salesforce Consultancy by Fixing the Software Marketers Already Bought
Enterprise · Saas · Ai

Sercante Built a Salesforce Consultancy by Fixing the Software Marketers Already Bought

Andrea Tarrell turned one hurried Pardot project into a global consultancy, then sold it to Trilliad. The playbook was less about shiny software than closing the stubborn gap between marketing, sales and the humans asked to run both.

salesforce-consulting · marketing-automationRead →