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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

creator-investment

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Legend
Ian Shepherd and the business of being replaceable
Founder · Executive · Operator

Ian Shepherd and the business of being replaceable

A daughter watching YouTube helped change Ian Shepherd’s view of media. Now Electrify’s co-founder is building businesses that give creators more room to choose what they do next.

ian-shepherd · electrifyRead →
Company
Electrify buys into YouTube’s brains trust
Media · Education

Electrify buys into YouTube’s brains trust

Behind Veritasium, Mentour Pilot and fern sits a company buying stakes in curiosity. Electrify’s wager: a creator’s audience can support a bigger business without losing the voice that built it.

creator-economy · youtubeRead →