creative-teams
(3)
Playbook
Playbook is a San Francisco-based software company building a visual, AI-powered cloud storage and digital asset management platform for creative professionals. Founded in 2019 by Jessica Ko, it blends a Pinterest-style gallery with Dropbox-style storage, adding automatic AI tagging, GPT-powered search, real-time review, and workflow automation so designers and marketing teams can find, organize, and share images and video without digging through folders. Backed by Bain Capital Ventures and Founders Fund, Playbook has grown to millions of registered users managing hundreds of millions of assets.
Air
Air is a New York-based creative operations platform - a system of record purpose-built for creative work. It helps marketing and creative teams collect, organize, search, review, approve, and share visual content, layering AI-powered tagging, conversational search, and creative intelligence on top of traditional digital asset management. Founded in 2017 by Shane Hegde and Tyler Strand, Air serves tens of thousands of creatives across thousands of businesses and has raised more than $70M in venture funding.
Shane Hegde
Shane Hegde is the co-founder and CEO of Air, the New York company building a system of record for creative work. Air helps more than 100,000 creatives across 2,100 businesses collect, approve, and share visual content, managing 120M+ assets. A Stanford grad from Mangalore, India, Hegde started in TMT private equity, co-founded a fintech startup called Swap, and ran digital strategy at REVOLT before teaming up with college roommate Tyler Strand to build Air in 2017. In January 2025 the company raised a $35M Series B led by Avenir, backed by a syndicate of around 100 former CMOs and brand founders.