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Media · Enterprise · Ai
The Agency That Put a Number on Courage
GUT began with a second mortgage, a one-year no-poaching rule and a stubborn word: bravery. Eight years later, that word has become a 12-office operating system for making brands harder to ignore.
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Media · Enterprise · Ai
The Ad Agency That Put Culture on a Spreadsheet
Thirty-one years after launching with a doctrine called Brutal Simplicity, M+C Saatchi is attempting something wonderfully complicated: proving that culture has a balance-sheet value.
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