Before creative AI could turn a sentence into an image, an engineer from Yerevan learned to turn constraints into companies. His lasting subject is not software. It is who gets the confidence to make something.

At ElevenLabs, Geoff Chang works in the difficult space between a remarkable demo and a system that a real customer can trust. His method begins with an unfashionable discipline in technology: listening.

Víctor Pérez is the co-founder and CEO of Krea.ai, a San Francisco-based generative AI platform that has raised $83 million and grown to 20 million users. A Barcelona native who studied audiovisual systems engineering at UPF, Perez received the prestigious laCaixa Fellowship (a scholarship from the King of Spain) to pursue graduate studies at Cornell University — but spent just one day on campus before convincing his co-founder Diego Rodriguez to drop out and build Krea instead. A researcher whose work has appeared at NeurIPS and ICCV, and a graffiti artist at heart, Perez leads a company whose mission is to put creators in control of AI — not replace them with it.