costco
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Andrew Abraham Built Orgain by Listening to the Shelf
Before Orgain reached more than 100,000 stores, its founder answered the phones, improvised an org chart with family names and watched an early batch turn stubbornly solid. His useful talent was never pretending the first plan was sacred.
Abuela's Carnitas, Ready in Five Minutes
Del Real Foods took the slow-cooked meats of a Michoacan kitchen, refused to add preservatives, and figured out how to sell them in the Costco cold case. In 2024 a Guatemalan food giant bought a controlling piece.
Sesame
Sesame is a direct-pay, cash-only healthcare marketplace that lets patients shop for doctor visits, labs, imaging, prescriptions and specialty care online without insurance. Often called 'the Expedia for medical care,' it lists transparent prices from thousands of providers across all 50 states, with one-time visits starting around $39 and memberships from $19. Founded in 2018 by David Goldhill, Michael Botta and John Fontein, Sesame aims to strip bureaucracy out of healthcare so patients and clinicians transact directly.