cost-of-living
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The Challenger Optus Couldn't Beat - So It Bought Instead
amaysim spent a decade undercutting Australia's big telcos with no-contract SIM plans and a name that promised things stay amazingly simple. In 2021 the network it rode on paid A$250 million to own it.
WOWA
WOWA is a Toronto-based financial technology company that runs WOWA.ca, described as Canada's largest personal finance encyclopedia. It offers 1,000+ free calculators, guides, market reports, and daily-updated rate tables covering mortgages, GICs, HELOCs, property and land transfer taxes, and the housing market, used by millions of Canadians a year. Founded in 2018 by former bank quant Hanif Bayat, WOWA also operates an AI-powered marketplace that connects home buyers and sellers with vetted real estate agents, and earns revenue through lead fees from lenders and fintech partners.
Youtility
Youtility is a London-based fintech that lets banks and money apps embed household-bill management directly inside their own experience. Through APIs, its technology lets consumers compare, switch, renew and manage energy, broadband, digital TV and mobile contracts without ever leaving their banking app - turning a dreaded admin chore into a few taps that save the average switching household around £234 a year. Founded in 2016 by early open-banking believers, Youtility now powers subscription management for partners including Santander, Virgin Money, Wagestream and Pockit.