The name is quiet. The products are everywhere. Markwins built a global beauty portfolio by treating affordable makeup as an operating-system problem - brands up front, factories and distribution behind them.
Function of Beauty is a New York-based beauty company that makes personalized hair, skin, and body care products. Customers take an online quiz about their hair type, goals, and preferences, and the company's in-house technology mixes a formula made to order - down to color and scent. Founded in 2015 out of MIT, it helped popularize mass personalization in beauty and has since expanded from a pure DTC model into major retailers like Target and CVS.