
After more than 25 years in brand communications, Crispin's chief marketing officer still starts with three plain questions: Why? Who? Where? The discipline is simple; the work never is.

The former Google and TikTok engineer began with a better creative workflow. He ended up challenging the economics of who gets to make a film, who pays for it, and who owns the audience.

The Darkgrade founder spent years turning unwieldy data into useful software. Now he is working one layer closer to reality - where light enters a sensor and software decides what to do next.