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Zoho, Front, ProProfs and Olark turned the little window in the corner of a website into the busiest room in the building. Here is how the humble chat bubble learned to sell, support, and never clock out.

The bootstrapped, $20M-ARR help desk run by Shalin Jain has folded in Thena, the Slack-native B2B support startup backed by Lightspeed and First Round. Thena's standalone app is sunsetting - its bet on support-in-the-channel is not.