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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

continuing-medical-education

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Company
Medscape made medical knowledge free. The audience was worth paying for.
Health · Media · Education

Medscape made medical knowledge free. The audience was worth paying for.

Doctors come for a drug lookup, a clinical update or a CME credit. Medscape built a business around those small, consequential moments - and survived the collapse of its original company.

medical-news · clinical-referenceRead →
Company
Decera Clinical Is Building the Missing Mile Between a Breakthrough and a Bedside
Health · Education · Enterprise

Decera Clinical Is Building the Missing Mile Between a Breakthrough and a Bedside

The science was never the whole problem. Decera Clinical has assembled education, clinician insight, and medical communications into one machine for the awkward last mile - getting new evidence understood, trusted, and used.

medical-education · continuing-medical-educationRead →
Company
The Small Canadian Agency in the Room When Medicine Has to Make Sense
Health · Education · Media

The Small Canadian Agency in the Room When Medicine Has to Make Sense

For 40 years, Synapse Medcom has occupied an awkward but valuable space between the laboratory and the clinic - translating dense evidence into the meetings, materials and moments that help people act on it.

medical-communications · medical-educationRead →