content-scheduling
(4)
Later and the distance between a like and a sale
A tool born to schedule Instagram posts now wants to follow influence all the way to checkout. Its acquisitions tell a story about the awkward gap between being admired and getting paid.
Sprout Social Puts the Whole Feed on Payroll
A calm command desk for chaotic social teams, Sprout turns posts, replies and performance data into an orderly working day. The catch is a serious per-seat bill, so its value arrives when collaboration and reporting are already serious work.
Hootsuite Built the Social-Media Control Room. Now It Has to Prove the Dashboard Can Think.
The Vancouver company made one dashboard the sensible answer to social sprawl. Eighteen years, one painful reset, and a major listening acquisition later, it is betting that live social intelligence - not another caption generator - can make the old control room matter again.
Kitcast
Kitcast is a cloud-based digital signage platform that turns Apple TV - and eight other native platforms - into managed screens for offices, stores, campuses, hospitals, and lobbies. Launched in 2015 as the first digital signage app on Apple's tvOS App Store, it lets teams design, schedule, and push content to any number of displays from one dashboard, with enterprise features like SSO, MDM integration, offline playback, and emergency alerts. Priced from $7 per screen per month, it is trusted by organizations including Walmart, The New York Times, Marriott, and multiple universities.