
Across two decades of B2B software, the Austin executive has kept returning to the same unfashionable idea: marketing should be useful, measurable and sturdy enough to survive the boardroom.
David Feinleib is a serial entrepreneur, former venture capitalist, and author who is now Founder and CEO of It'sRapid.ai, a Palo Alto AI platform that turns product data and existing assets into finished commerce content for major brands. He has founded multiple companies acquired by EMC, HP, and Keynote Systems, sold Content Analytics to Syndigo in 2019, invested as a General Partner at Mohr Davidow Ventures, and written four books including 'Why Startups Fail' and 'Big Data Bootcamp.'