content-adaptive-encoding
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Yang Cai
Yang Cai is the co-founder, chairman, president and CEO of VisualOn, a San Jose video technology company he started in 2003. A computer scientist with a Ph.D. from the University of Texas at Austin, Cai built his career in digital media engineering, including work on one of the industry's first real-time software MPEG-2 encoders. At VisualOn he has guided the company from cross-platform media player SDKs into AI-driven video compression, notably the Optimizer content-adaptive encoding engine that cuts streaming bitrates by 40 to 50 percent while lowering energy use.
VisualOn, Inc.
VisualOn is a Silicon Valley video software company that helps streaming services and device makers deliver and play back video across every screen. Founded in 2003, its multi-platform media player SDKs power more than 200 million devices, and its AI-driven Optimizer for content-adaptive encoding cuts streaming bitrates by up to 40% on average while preserving picture quality. The company sits in the plumbing of online video - the codecs, players, DRM, and analytics that most viewers never see but rely on every time they press play.