consumer-technology
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The PR Firm That Learned to Outrun a Movie
A telecom founder named his accidental agency after a novel, watched Hollywood bury it in search, and built a durable business out of making complicated products easy to talk about.
The Agency That Put the Living Room Back Into Marketing
WeBranding Global discovered that a foreign market is not a spreadsheet problem. Its answer combines data, local interpreters, creators and the persuasive power of letting people touch the product.
JSA+Partners sells the story beyond the product
A card game becomes an entertainment story. An esports tournament becomes a business story. Inside the communications agency that helps brands give outsiders a reason to care.
Spark Capital Bet on Products Before They Became Markets
The venture firm behind Twitter, Tumblr, Oculus and Anthropic built its reputation by treating taste as diligence and patience as a product. Twenty-one years in, its dog logo still says more about the strategy than a spreadsheet does.
The Small-Check Strategy Behind A.Capital’s Biggest Bets
A.Capital built its pitch around a Silicon Valley heresy: a venture firm does not need a fixed ownership target to matter. Its wager is that recruiting muscle, technical judgment and the right introduction can make a small slice unusually consequential.
The VC Firm Selling Founders Something Rarer Than Money: A Shortcut to the Right Room
Notable Capital inherited a 25-year investing record, then made a sharper promise: the check is only the opening move. Its real pitch is access - to hires, buyers, operators, and the hard-won pattern recognition that can move a young company faster.
The Venture Firm That Treats Your Shopping Habits Like a Map of the Future
Maveron has spent more than a quarter-century betting that small changes in daily behavior become large companies. Its product is patient partnership - and its raw material is the way people live.
The Million-Dollar Commute Between Seattle and L.A.
Unlock Venture Partners built its seed strategy around a simple map: two major technology cities, too little early capital, and founders who need more than a wire transfer.
Footwork Built a $400 Million Venture Firm on Two People Saying Yes
Footwork pairs an investor's pattern recognition with an operator's scar tissue, then asks both partners to own every decision. Five years in, that compact design is becoming a case study in how a small venture firm can stay concentrated while its market changes underneath it.
Lightspeed Built a $9 Billion Bet on the Long Game
Lightspeed has grown from an enterprise-focused Silicon Valley partnership into a global, multi-stage investor. Its newest funds reveal the real strategy: specialist judgment, patient capital and enough range to keep backing a company as the stakes rise.
How a Psychic Hotline Became a Data-Driven Software Company
Outlook Amusements built a technology and operations business around one of the internet’s most intimate purchases: a private conversation about what comes next.
Wildwood Ventures
Wildwood Ventures is betting that the next important consumer technologies will help people live more fully - then putting an operator bench beside founders to help build them.