consumer-strategy
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Sean Tresvant Learned to Lead by Dusting Wine Bottles
Before the corner office came a failed broadcasting plan, a grocery aisle, and one stranger who noticed the care he took with a shelf. The lesson still shapes how Taco Bell's CEO thinks about culture, curiosity, and the useful limits of expertise.
Erica Scott’s Brand Heart, P&L Spine
After three decades across fashion, luxury and jewelry, Erica Scott is making the case that modern marketing needs both emotional fluency and operating discipline.
Nina George
She started as a software engineer, detoured through Wall Street, and now runs marketing at one of the most recognized names in consumer wellness. Nina George has spent a career walking companies through their reinventions.
Jonathan Bottomley
Jonathan Bottomley is EVP and Global Chief Marketing Officer of Calvin Klein and, since May 2026, EVP of Group Consumer & Brand Strategy at parent company PVH Corp. Oxford-educated in modern languages, he spent roughly two decades in advertising - most notably eleven years at BBH London, where he rose to joint chief strategy officer and worked on Axe/Lynx, Google, Audi and Samsung - before crossing to the client side as Ralph Lauren's first-ever CMO in 2017 and later CMO of Boll & Branch. Since joining Calvin Klein in June 2022 he has rebuilt the brand's marketing around what he calls an 'entertainment mentality': casting talent with 'cultural velocity' rather than raw follower counts, and pairing archival brand DNA with modern CRM and first-party data. The results have been loud - the January 2024 Jeremy Allen White underwear campaign generated an estimated $74 million in media impact value and roughly 30% year-over-year growth in underwear sales the week it launched, followed by Bad Bunny in 2025 and Dakota Johnson in 2026.