consumer-sentiment
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The Curiosity Machine: How SightX Turned Slow, Expensive Market Research Into Something You Can Finish Before Lunch
For a decade, SightX chased a stubborn idea: that testing a price, a package, or an ad should not require three vendors and a month of waiting. Then it taught an AI to do the asking.
Getwizer
Getwizer is a New York and Haifa based consumer insights company that pairs an AI research engine, WizerOne, with in-house human research specialists it calls Wizers. Using a modular building-block approach, teams run concept tests, brand tracking, ad pre-tests and deep consumer profiling and get cleaned, analyzed insights in as little as five days. The pitch is a hybrid model: automation and machine learning handle the heavy lifting while experts shape the questions and interpret the answers, aiming for custom research that is faster and cheaper than a traditional agency.