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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

consumer-fitness

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AllCompaniesPeopleStoriesProducts
Company
The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium
Consumer · Health

The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium

EōS Fitness is betting that the cheapest gym on the block does not have to feel cheap. Its formula pairs entry-level dues with big floors, recovery rooms, classes and a growing appetite for acquisitions.

eos-fitness · gym-membershipsRead →
Company
Planet Fitness
Consumer · Health

Planet Fitness

Planet Fitness built a 21.5-million-member business by treating intimidation as the real barrier to exercise. Its low-price, franchise-powered model turned the people traditional gyms overlooked into the center of the fitness market.

planet-fitness · budget-gymRead →