consumer-fitness
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Founder · Operator · Creator
Sadie Kurzban Changed the Music, Not the Mission
She built a dance floor where exercise felt like a party. Now, at a creative-arts camp in Maine, Sadie Kurzban is testing the same durable idea in a quieter setting: people grow when they are trusted to be fully themselves.
sadie-kurzban · 305-fitnessRead →
Consumer · Health
The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium
EōS Fitness is betting that the cheapest gym on the block does not have to feel cheap. Its formula pairs entry-level dues with big floors, recovery rooms, classes and a growing appetite for acquisitions.
eos-fitness · gym-membershipsRead →
Consumer · Health
Planet Fitness
Planet Fitness built a 21.5-million-member business by treating intimidation as the real barrier to exercise. Its low-price, franchise-powered model turned the people traditional gyms overlooked into the center of the fitness market.
planet-fitness · budget-gymRead →