consumer-engagement
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Rodney Rambo
Rodney Rambo is the Chief Marketing Officer of Converse Global, where he steers worldwide marketing for one of the most recognizable footwear brands on the planet. A graduate of Northern Arizona University with a background in speech communication, he built his career across action-sports and lifestyle labels including Volcom and Vans before joining Converse in 2012. Over more than a decade at Converse he has moved from Global Marketing Director to VP of North America Brand Marketing to CMO, championing a marketing philosophy built on listening to fans and treating consumers as co-creators. His teams have kept the century-old Chuck Taylor relevant to new generations, most visibly by reviving the knee-high XXHi sneaker in 2024 after tracking years of fan demand on social media.
Tyler Boyd
Tyler Boyd is the CEO of Youtility, a behavioral decision science company that models the emotional drivers behind consumer choices and feeds banks and brands real-time next-best-action recommendations through APIs. A Columbia-trained financier who spent nearly two decades in private equity, investment banking, and corporate strategy, Boyd moved from Wall Street deal rooms to the marketing-science world at Purple Strategies before sourcing and steering the merger of US fintech Squeeze with UK technology firm Youtility. He now runs the combined company across London and Richmond, Virginia, where its software counts Santander UK, Virgin Money, and Monese among its partners and recently closed a $4.2M seed round.