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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

consumer-ecommerce

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AllCompaniesPeopleStoriesProducts
Legend
Amy Garfinkle Built Her Career Where Marketing Gets Complicated
Executive · Operator

Amy Garfinkle Built Her Career Where Marketing Gets Complicated

From fashion internships to the C-suite at Bellesa, Amy Garfinkle has learned to grow a consumer brand in a category where ordinary marketing channels come with extraordinary constraints.

amy-garfinkle · bellesaRead →
Company
The 115-Year-Old Network Hiding Inside Your Bouquet
Ecommerce · Marketplace · Consumer

The 115-Year-Old Network Hiding Inside Your Bouquet

FTD began as a clever workaround for flowers that could not survive a train ride. Today, its real product is still the handoff - coordinating emotion, ecommerce and a local florist before the moment passes.

flower-delivery · same-day-deliveryRead →
Company
1-800-FLOWERS.COM, INC.
Ecommerce · Consumer · Logistics

1-800-FLOWERS.COM, INC.

A Manhattan flower shop turned a toll-free number into one of e-commerce’s earliest brands. Fifty years later, 1-800-FLOWERS is trying to make 17 businesses, 3,900 employees and millions of gifting relationships bloom as one.

online-gifting · flower-deliveryRead →