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Ashraf Karim is Senior Vice President of Connected Customer Experiences & Technology at ServiceNow, where he leads the charge on transforming how enterprises engage customers through AI-powered digital workflows. With over two decades spanning engineering, product management, and executive leadership at Google, PayPal, Affirm, and Cisco, Karim bridges the gap between deep technical fluency and strategic business thinking. He is known for championing simplicity-first design, advocating that reducing cognitive load at every customer touchpoint is the defining discipline of great product leadership.

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