A roofer's nuisance became a software company when Luke Hansen noticed that every useful jobsite photo was being buried by the camera roll. CompanyCam's story is about what happens when a founder knows the mess before he knows the market.

He left Hudl for a windowless room behind a roofing company and spent nearly eleven years turning a messy photo problem into durable software. Then, with uncommon restraint, Chad Wilken stopped to decide what should come next.